At Townscript, after working with thousands of event organizers, we can totally say that conference organizers are some of the smartest people we know! Organizing a conference is no piece of cake. The job of a conference organizer ranges right from choosing the speakers, venues, event day to the conference themes and marketing & promotions of the conference.
Also, with modern-day conferences spread over multiple days, travel & accommodation of attendees is a big hassle too. Adding to it, You are also expected to take care of breaking the ice between attendees. This can typically include entertainment options such as Open Mic or informal dinner or local sightseeing.
With different genres of conferences being hosted everyday ranging from Local Business Conference to Google I/O hosted by Google, how can you weather the storm, too? We’ve pooled our Conference market research along with some industry experts and are excited to bring you five tips from our expert organizers aimed to help you make your next conference a huge success!
What does our Expert Organizers say: 5 Inside Tips!
Tip 1 – ❛❛No One Man Army Card!” – Build a Core Team!
As an organizer of the conference, the entire responsibility of the conference falls upon you. If your conference has a large number of attendees and is spread over multiple days, there will be so many things to look at and you won’t be able to play your “One Man Army” card.
It makes sense to assign different tasks to different teams and appoint a head of these team to overlook. So, It makes much more sense to have a core team.
Tip 2 – ❛❛Advance Planning is the Key to Success”- Proper Planning & Execution is a prerequisite!
Conference Planning is not as easy as it sounds. After deciding your Core Team, the brainstorming for Conference Planning can be started. Conference Planning usually starts around 15 months before the conference and goes up to one day before the conference. This certainly requires a lot of advance planning. Often there is so much data shared across different individuals ( or teams) that things can go little messy. The following tools will make your life much easier and free to use.
You can also use the following work-flow for your reference.
Tip 3 ❛❛Marketing & Promotion is needed – If you can’t tell, You won’t sell!
This is the most important aspect of Conference Planning. A research by Townscript shows that by just having a good conference theme can increase sales by more than 200%( Conference Theme blog). Marketing is without saying, a must for any conference. The essence of Marketing is to understand the needs of your attendees & developing a product around the same. Based on your needs and demography of your audience, you can further decide marketing channels for your conference.
- Provides value to the attendees creating loyalty to your brand.
- Blog or video informs the attendee gives a clear picture so he/she can decide accordingly.
- Digital Marketing is less expensive and more efficient in Traditional Marketing.
- Creates viral content that links with the conference.
- Creates reciprocity among attendees long after the conference is over.
Mediums: Social Media, Ads, Emails, Affiliates
Typically Used in: Tech Conferences, Blockchain Conferences, Startup Conferences
- Wider Audience Available.
- Government data shows only 26% of Indians are using the Internet. So, a target market out there that is yet to be targeted.
- Only holds attention for a short time ie only before or during the event
- Tends to be expensive and difficult to track the ROI
Mediums: Radio & TV Ads, Newspaper Ads, Hoarding & Banners, Flyers.
Typically Used in : Health Conferences, Generic Conferences like Food Expo & Exhibition.
Tip 4 – ❛❛Today is the only day that matters”- The D Day!
So the D Day is finally here. After months of hard work and planning, you still have a lot of work remaining — and the time doesn’t wait for anyone. But, It is extremely important to maintain your calm and composure. Here are few key points to de-stress you!
- Review your ideal timeline for the day.
- Take one last look at who in your team is handling what during the event.
- Make sure everyone is on the same page.
- Keeping some extra chargers, printers & other stationary. This will surely help if something goes missing or out-of-order.
- If the payments of some vendors are yet to be paid, offer them to pay with interest after the conference
Tip 5 – ❛❛Goodbye & Hugs matter”- Wrapping up your conference!
The Conference is finally over but your responsibilities as an Organizer are not yet over.
- A feedback and suggestion desk can also be set up to get all the feedback & suggestions for future conferences.
- The Photos & Videos can be uploaded to the website and Social Media.
- Mail feedback to all attendees along with customized thank you note.
- You can also send handwritten notes & appreciation letters to everyone who worked tirelessly with you!
- Make sure to have a “lost & found” section for the attendees so that they do not lose any personal belongings.
- It is also customary to return all the equipment to the vendors as early as possible.
Our research shows that more than 10000 conferences are organized every year. Every day, new conferences are posted on our ticketing platform. How does an organizer make sure that your event is successful and stands out amongst this sea of conferences? We have written this precisely after hours of interviewing and inputs from our top organizers.
With inside knowledge from industry professionals, trendsetter, market insights from organizers like yourself and much more! . We have compiled everything into our must-read Conference Planning e-book to pave your success in 2018.
The Ebook starts right from pre-planning to wrapping up & everything in between.
This e-book is handy & must have for anyone organizing conferences in 2018.